Case: Rituals Refill Jar
Our customer Rituals wanted a more sustainable packaging solution for their body cream. Their current solution was a double wall jar with an aluminium cap and a liner in it. After some investigation we came up with a new refill jar solution. First of all we offered a single wall jar with a wooden cap. Hover over the field “Jar” below and you can see what kind of impact the replacement of just the jar has to the environment. Apart from just replacing the jar we came up with a refill system. This way customers will only have to buy the complete jar once. When the jar is empty the customers will only have to buy the inner refill jar. Therefore the cap and the outer jar are only bought once. Hovering of the field “Refill System” will give you an idea of how much impact this replacement has to the environment.
On the image below you can hover over the text fields to get a better idea of the solution.